Compare E-Commerce models.

Our scoring process is applied and objectively evaluated according to strengths and weaknesses.

Compare vendors based on the five dimensions of the Composable Agility Score. Freely choose the solutions you want to compare to get an easy overview of their capabilities. You can adjust your selection at any time or click on any solution to read a more detailed explanation of their CA Score.

How easy is it to quickly and scalably build the individual solutions you need for your business using the application? See also: Best of Breed versus Best of Suite.
How well can a cloud application be broken down into its individual parts and used? The best solutions can be combined based on specific customer requirements.
How well can this application be connected and controlled via standardized applications? A functional API interface is able to interact with any other software.
How natively can this application be operated in the cloud (updates, backup, porting)? An ideal cloud solution is available everywhere, accessible at any time, highly secure, flexible and agile.
How independent can the application be from the end user’s interface (desktop, mobile, on the go…)? A functional solution is able to operate with any frontend.
Adobe Commerce (Magento)
5.1
Akeneo
8.3
inriver
7.4
Intershop
5.0
Salesforce
6.1
Salsify
8.1
Shopify
5.8
Syndigo
7.5
Adobe Commerce was built on Magento and thus has a long history and widespread use in the market. The open-source version of the platform continues to exist under the name Magento 2. The managed enterprise version of Magento is now part of the Adobe Experience Cloud and can be combined with the various Adobe services.
Akeneo was founded in 2013 as an open-source PIM. Today, Akeneo is headquartered in Nantes, France, with offices worldwide including the USA, UK, Spain, Germany, Italy, and Australia. Akeneo employs over 250 members of staff and provides services to over 550 customers, including Shop.com, Midland Scientific, and Fossil.

Since its inception, Akeneo has been recognized on several occasions for a variety of accolades, including being named on the Deloitte Technology Fast 500 EMEA list for 2017, and being recognized as a leader in product information management applications on an IDC Marketscape report in 2019.
Founded in 2007 and headquartered in Malmo, Sweden, inriver has celebrated many milestones since their inception. Today, they have over 600 customers and 300 employees worldwide. Inriver offices are located in major global cities, including Chicago, Amsterdam, Berlin, London, Stockholm, and Manila.

Their technological developments over the years have also been recognized, with Microsoft Azure awarding inriver Partner of the Year in 2019.
Intershop’s commerce platform is suited to B2B, B2C and B2X business models alike with its omnichannel commerce solutions. Intershop serves more than 300 large and medium-sized companies worldwide, with Deutsche Telekom, Staples, HP, and BMW among their customers. The majority of Intershop’s customers are based in Europe, but they also serve companies in the USA and Asia Pacific region (mainly Australia).
Salesforce offers companies feature-packed solutions with a focus on powerful AI. While they offer a comprehensive e-commerce solution with their Commerce Cloud, they still have some catching up to do when it comes to some of the interfaces. For example, microservices are being introduced, but are not yet ubiquitous.
Headquartered in Boston, USA, Salsify has grown from strength to strength since its inception in 2012. Securing a Series F funding round in April 2022, Salsify’s total funding to date amounts to $452.6 million. Overall Salsify has had 12 investors, including Permira and TPG.

Focusing largely on allowing their customers to gain success on the “digital shelf”, Forrester’s Q2 2021 PIM Wave named Salsify a leader and a “visionary and fast mover in the PIM space and commerce.”
When Shopify first launched, it was the first e-commerce solution designed for small and medium-sized businesses. Since then, it has become one of the largest e-commerce platforms overall and has expanded to offer an enterprise solution known as Shopify Plus. Shopify Plus serves companies with high sales volumes and a need for more customization and multi-channel sales. Although the company is a market leader and certainly an e-commerce giant, it does have some weaknesses — in particular, the absence of microservices and the relative lack of customization options.
Formerly known as Gladson, over the years, Chicago-based Syndigo has bolstered its positioning in the PIM landscape through various acquisitions. These included acquiring Edgenet, Kwikee, and, in one of the more recent incorporations, Riversand, which has equipped Syndigo with even more powerful product data and content management solutions.

Syndigo was a new entrant in the 2021 Forrester Wave. Syndigo operates globally and serves more than 1,750 retailers and distributors along with over 12,000 manufacturers. Their clients operate in a wide variety of markets, including health and beauty, automtovie, apparel, groceries, and home improvements.
5.1
5.8Composability
6.1Head-
less
5.6Cloud
Native
4.9API
3.3Modu-
larity
8.3
7.9Composability
6.4Head-
less
9.8Cloud
Native
8.5API
8.7Modu-
larity
7.4
6.9Composability
6.3Head-
less
9.8Cloud
Native
6.2API
8Modu-
larity
5.0
5.7Composability
7Head-
less
5Cloud
Native
4.4API
3Modu-
larity
6.1
5.8Composability
6.5Head-
less
7Cloud
Native
7.3API
3.9Modu-
larity
8.1
6.9Composability
6.8Head-
less
9.8Cloud
Native
8.5API
8.5Modu-
larity
5.8
5.9Composability
7.8Head-
less
6.8Cloud
Native
5.9API
2.6Modu-
larity
7.5
7.5Composability
6.5Head-
less
9.8Cloud
Native
5.3API
8.4Modu-
larity

Modularity

3.3
8.7
8
3
3.9
8.5
2.6
8.4
The architecture of Adobe Commerce is not based on a modular system/microservices. It is a historically grown monolith. Users implement more or less all existing functionalities, no matter whether they really need them, and it’s difficult to add new custom functionality. Only a few services like the analytics capability called Business Intelligence can be added at an extra cost.
Although Akeneo’s own website speaks little of microservices specifically, the Akeneo App Store allows customers to directly plug into third-party applications. Customers can access over 150 extensions and “connectors” to enhance their Akeneo PIM.
Although inriver does not refer to microservices on their site, they do reference the many integrations available through their product. This “Integration Framework” allows customers to take inriver components and build new integrations and adapters. Integrations available include a range of commerce providers and PIM optimizers, among others.
Because it was originally built on a monolithic architecture, Intershop scores relatively low for modularity/microservices. Intershop has made some efforts in recent years to increase its microservices offering, particularly by breaking down the monolithic platform into discrete services. However, this course of action has not yet been fully realized.
The Salesforce Solution is not based on a modular system/microservices. It’s a monolith that is making an effort to modernize its offerings—which doesn’t change the origins and nature of its core architecture.
In 2016, Salsify announced on their blog they were moving towards a Microservices architecture. Although they now speak of this very little on their own site and documentation, Salsify’s platform is created as a set of microservices. In 2018, Salsify co-founder and CMO Rob Gonzales wrote of how the company had broken up its original monolithic platform and converted it into containerized microservices. New features were then built as separate projects.
Shopify is based on a monolithic SaaS system. Both Shopify and for Shopify Plus therefore do not offer a modular system/microservices. As a result, the platform received a microservice subscore of 2.6. Monitoring is also limited, with reports and dashboards focusing mainly on marketing and sales KPIs. Overall, Shopify’s monolithic approach results in limited flexibility and customizability.
Syndigo’s acquisitions over past years have added to their microservices capabilities. Specifically, Syndigo’s acquisition of Riversand has assisted in Syndigo customers accessing microservices. In this way, Syndigo is approaching Mciroservices in a stable manner, similar to other vendors in the PIM landscape.

API

4.9
8.5
6.2
4.4
7.3
8.5
5.9
5.3
Adobe Commerce generally offers the Magento web API framework, but it does not follow an API first approach. Magento built an online shop system with inseparable GUI, and the API layer was added later, which is inevitably represented in the architecture. Technically, these APIs follow most, but not all, modern industry standards.
Akeneo adopts and API-first approach. Akeneo’s website states that, as well as being high-performing, their containerized architecture follows industry standards and best practices. Akeneo offers extensive documentation on-site to guide customers through using APIs. As with their microservices, Akeneo’s App Store relies on APIs to connect to available extensions, and allows companies and clients to provide their own extensions via API. Both REST and Events APIs are utilized.
Inriver is not API first, but includes APIs in some cases. Inriver’s community webpages include documents for developers in relation to their REST API, which launched in 2019, however, their documentation is more limited than that of other providers.
Although Intershop offers a variety of APIs on the frontend, there are few for the backend. Intershop cannot be considered API first. In some respects, it could be said that they only offer fairly standard APIs on top of legacy monolithic business capabilities. No orchestration layer exists on the platform. That being said, the documentation for the APIs that are offered is reasonably thorough.
With Salesforce, pre-configured API connections to 3rd party apps (e.g. ERP systems, inventory systems, accounting systems etc.) are not available. Due to their acquisition of the API platform Mulesoft and their very own tech infrastructure, Salesforce offers several APIs. Most are REST standard.
Salsify’s website offers a comprehensive API (Salsify Supplier Experience Management API Documentation) and webhook guide (Salsify Product Experience Management Developer Hub). Salsify supports both REST & GraphQL APIs. Salsify’s in-house team works directly with retailers to guide the creations of APIs. Some of the API integrations Salsify offers includes Accenture, Adobe, and Walmart.
Meanwhile, there are a variety of APIs for different purposes, including: Storefront, Admin and Partner. Although primarily focused on the frontend, the APIs are well documented and conform to modern standards (all APIs are available in GraphQL, only the Admin API supports REST). However, configurability or extensibility is very limited, resulting in a sub-score of 5.9.
Syndigo’s API connections have improved greatly in recent years, with the vendor offering various exposed RESTful APIs which enable efficient connections and data management. Syndigo’s APIs utilize HTTPs requests, JSON structure, and queries using Postman application.

Cloud Native

5.6
9.8
9.8
5
7
9.8
6.8
9.8
Adobe or Magento Commerce can be deployed as an on-premise solution, or in the cloud on AWS or Azure. By partnering with major cloud providers, Adobe Commerce Cloud is, overall, a robust solution. The greatest drawbacks are the missing support for autoscaling, and inconvenient core updates.
Not all of Akeneo’s products are cloud native, with the vendor’s standard PIM hosted on-premises. Akeneo’s Enterprise Edition may be either PaaS or SaaS, but their Growth Edition is only available as a SaaS platform. Akeneo’s cloud offering is multi-tenant and utilizes the Google Cloud platform.
Multi-tenant SaaS solution, which means it is completely scalable. Inriver utilizes Microsoft Azure as its cloud provider.
Since 2016, Intershop has maintained a strategic partnership with Microsoft. In 2018, it began to pursue a cloud-first approach, and Intershop is now an integral player in the Microsoft Azure Cloud Solution portfolio. In late 2021, Intershop launched Intershop N, a cloud-based asset which marked the completion of the company’s technical cloud transformation initiative. Intershop’s digital commerce platform is available as a single-tenant hosted or multi-tenant SaaS / PaaS offering. Although Intershop has made many efforts towards a cloud-based approach in recent years, Intershop’s products are still not seamless and require implementation effort. Intershop is not versionless.
Salesforce offers a cloud-native solution. It mainly uses AWS and offers a very solid infrastructure. Updates can be done seamlessly for end-users, although there can be issues with elasticity, e.g. scalability.
Salsify is a completely cloud-based SaaS platform, compliant with SOC 2 Type 2, meaning customers can host all of their product data and information on the cloud and not on their own internal servers. New or updated functionalities are updated quickly with no downtime. Salsify has been a multi-tenant solution since its inception and offers no single-tenant option. Salsify’s utilization of cloud services provides adequate scalability for companies experiencing growth.
Shopify is a pure cloud SaaS with multi-tenant operation. It is based on two different services, one on the Google Cloud Platform, the other on Amazon Web Services. However, customers do not benefit from the full range of capabilities offered by cloud-native solutions. While Shopify uses it for its SaaS stack, it is not available for custom projects.
As a multi-platform SaaS solution, Syndigo offers excellent cloud native capabilities. Their cloud native offering has expanded in recent years to include further capabilities via cloud, partly due to partnerships with companies such as Predica, Nexer, and Riversand.

Composability

5.8
7.9
6.9
5.7
5.8
6.9
5.9
7.5
Adobe or Magento Commerce is a monolithic platform that is deployed with all the features included, not just the ones required. It is not possible to decompose included features. The main possibilities for extension and customization are through third-party integrations from the large Adobe ecosystem, or through custom solutions, which are inevitably high-code developments requiring considerable resources.
Although Akeneo does not directly mention composability in their offering, it is clear through their implementation of several features, such as their App Store and scalability offered through their SaaS models, that a level of composability can be achieved. Their offering of many other pre-built integrations with vendors in a range of fields further adds to the ability to customize Akeneo’s platform.
Although several blog posts from inriver show the provider’s understanding of composability and its importance in businesses of the future, the vendor itself does not mention much on its site regarding its own steps towards composability. However, their integrations and cloud native services are clearly a step towards creating a composable product.
Intershop offers an all-in-one suite containing all the basic components required for an end-to-end commerce solution. However, this does not allow full composability as it does not offer the possibility to mix and match components entirely at will. Users can, of course, choose the functionalities they would like to work with. However, they cannot remove unused functionalities from their system. Intershop’s strongest composable aspect is the out-of-the-box set up for new instances or sites.
For functionality beyond standard integrations, additional coding is required. All customizations must be done in collaboration with existing features e.g. those delivered by salesforce.
Offering several customizable options, Salsify is, to a degree, a composable platform. Salisfy themselves, however, do not refer to themselves as composable, nor refer to many of their features as composable, specifically.
Shopify’s biggest advantage in terms of compatibility is that it can connect with other third-party solutions, such as payment service providers (PSPs) or product information management (PIM). However, external PSPs may incur additional fees and are only possible with low-code solutions. The frontend can be customized to some extent, but to add backend functionality, store operators must use integrations from the Shopify app store.
Syndigo offers a strong ecosystem and various software partners. This has been corroborated in various reports from analyst groups such as Forrester. However Syndigo would benefit from partnering with a broader set of retailers and building out more “close the loop” analytics. Syndigo is still catching up to peers in areas such as governance and support and integrations. Syndigo customer’s can utilize its integrated Content Experience Hub, which allows them to publish sydicate, manages, and audit content across the world’s largest trading network of brands and recipients.

Headless

6.1
6.4
6.3
7
6.5
6.8
7.8
6.5
In the architecture of Adobe Commerce, the business logic is not decoupled from the frontend. This means that it is not a true headless solution, but rather a hybrid. Still, many out-of-the-box skins and strong personalization options are available. But it is not possible to develop the user experience freely and flexibly.
Akeneo offers connections with vendors in other industries, such as Salesforce Commerce Cloud or Spryker, to create headless user experiences.
Inriver uses connections via third-party providers to offer headless experiences. The inriver Integration Framework (IIF) allows for extensions with other providers to create a headless set up.
Intershop scores highest for headless, largely due to the fact that they meet modern industry standards in their headless approach. Intershop provides out-of-the-box solutions that are decoupled from their platform, including an Angular-based Progressive Web Application (PWA). They also offer strong multichannel or omnichannel solutions.
Salesforce is not headless; backend and frontend are not decoupled. Therefore, it allows you to work with a page designer solution, which is designed to give merchants more control over templates and content. It comes with a powerful AI-powered personalization feature and, thanks to the acquisition of the PWA service Mobify, it also delivers an out-of-the-box PWA platform. Salesforce does expose APIs and offers a headless CMS, but that didn’t change the underlying architecture of the core platform. It is still not microservice-based.
In December 2020, Salsify launched its Commerce Experience Management (CommerceXM) platform. CommerceXM allows customers to optimize a growing number of digital touchpoints, including IoT devices, messenger apps, and voice enabled assistants.
Shopify Plus, the enterprise solution, offers a decoupled headless solution that enables multi-channel and omnichannel sales. In the process, there are predefined front-ends and a large number of third-party integrations. However, the end-to-end customer experience cannot be fully customized. Overall, Shopify receives a score of 7.8 for the headless features.
Syndigo offers headless integrations, but only through third-party partnerships, including commerce platforms such as Spryker.

Bottomline

5.1
8.3
7.4
5.0
6.1
8.1
5.8
7.5
Based on Magento, Adobe Commerce remains a monolith that was not developed natively with the standards of modern e-commerce. It is a solid and industry-recognized e-commerce solution, benefitting from the community and large ecosystem. The original system was extended with an extensive API layer and changeable frontends. However, Adobe Commerce is not truly headless or API-first, and customizations require significant effort and maintenance.
Akeneo scores high overall, particularly for it’s API first and cloud native approaches. Their microservices are also expanding and improving, which, overall, adds to their ability to offer composability. Customers should adequately assess which Edition of Akeneo’s products they need to ensure they receive the features they most require.
Inriver is taking many steps towards modernizing its offering. However, it is not the most advanced provider out there when looking at the benchmarks above particularly available microservices and APIs.
Intershop is a well-known provider, particularly in the European market. As well as offering many out-of-the-box e-commerce functionalities, Intershop offers strong headless integrations and omnichannel capabilities. However, since Intershop was originally built as a monolithic platform, it should be clear that some modern architecture and principals, such as microservices, are lacking. Additionally, Intershop is not API first.
Salesforce offers a robust solution with some unique functionality like powerful AI. Due to the many acquisitions, it feels a bit patched together — they mean that ecommerce is not Salesforce’s main area of focus. Salesforce is known as a global company and benefits from other Salesforce acquisitions and products. As one of the largest known monoliths, Salesforce is trying to modernize step by step especially with regards to microservices.
Having previously been a monolithic platform broken down into microservices and modules, Salsify offers much flexibility to customers. In addition, Salsify’s extensive API documentation and integrations allow customers to utilize a vast number of connections, including those which contribute to Salsify’s headless offering. With no downtime for upgrades and no hardware integrations to use their platform, Salsify could be described as cloud native, with this also offering exceptional advantages to companies looking to scale.
With a SaaS approach and some APIs, it’s easy for customers to build their business through Shopify. While the platform offers more customization and multi-channel options, it is still based on a monolithic architecture. In particular, the limitations caused by the limited API layer (especially on the backend) and the lack of microservices mean that customers with more complex requirements may not be able to build the solutions they need.
Syndigo’s acquisition of various companies and providers has, over the years, expanded their offering. They score particularly well in terms of being cloud native. Other benchmark criteria, such as offering microservices, have improved over time. Some of their more recent acquisitions may improve their services further.

FAQ

Is Adobe commerce the same as Magento?
Adobe Commerce is based on Magento, but it is not the same product. Magento is an open-source commerce solution released in 2008. 10 years later, Adobe acquired Magento, and it ultimately became Adobe Commerce. However, the open-source version of the platform continues to exist under the name Magento 2.
What is Adobe Magento?
Magento is an open-source e-commerce platform written in PHP. Magento was acquired by Adobe Inc in May 2018 for $1.68 billion. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers.
What is the difference between Adobe Magento and WordPress?
Magento is a highly extensible open-source e-commerce platform designed to help users with at least a basic level of web development knowledge build and grow an online store. WordPress is a multi-purpose content management system that appeals to users with varying levels of technical knowledge
What are Adobe Magento extensions?
Extensions are add-on software modules designed to enhance user experience and increase conversions. The standard Magento platform is somewhat basic, allowing it to work for a range of e-commerce businesses. As a business grows, extensions can be added or removed to allow for prime functionality.
Is Adobe Magento free?
Magento Open Source is free of charge. You can also use various free extensions and themes provided by Magento extension builders to enhance your site. However, launching an online business goes beyond downloading and installing the platform. You have to pay for domain and hosting services. Adobe Commerce does not offer a free version.
What is Intershop?
Intershop is a robust and innovative e-commerce platform, tailored to the needs of complex business processes and major organisations. As a leading supplier of innovative e-commerce solutions, Intershop offers powerful software and an extensive service pack to support multichannel sales.
What does Intershop do/offer?
Intershop allows businesses to sell online, mobile, in store, via call center, or any other digital sales channel. Its Web Content Management system allows business users to visually create product- and/or content-driven landing pages.
Who uses Intershop?
Intershop’s target markets cover both the B2C and B2B markets and include retail, wholesale, manufacturers, distributors, telecommunications, high-tech, automotive, pharmaceutical and others.
Is Intershop headless?
Intershop is an API-based commerce platform with a decoupled front end. Intershop provides APIs, and a progressive web app based on Angular.
Is Intershop free?
Intershop is not an open source solution and therefore not available for free. Intershop offers different subscription plans, from affordable to more expensive with increasing amount of features and services.
What is Salesforce?
Salesforce is a cloud computing software as a service (SaaS) company that specializes in customer relationship management (CRM). The software has become the number one for customer success and helps businesses track customer activity, market to customers and many more services.
What does Salesforce do/offer?
Salesforce lets you efficiently unify different principal functions of your business so you can achieve customer success. You can sell, provide service, market, collaborate, know your customers, and build apps on a single platform.
How does Salesforce architecture work?
Salesforce has a multilayer architecture; it contains a series of layers situated on top of each other. In the multilayer Salesforce architecture, the users are at the topmost layer.
Does Salesforce store data in a cloud?
Salesforce is a cloud platform and hence all the data stored in Salesforce is stored in cloud. Like Google, AWS and Microsoft, Salesforce has multiple data centers across the globe where this data is actually stored. All of these data is stored at multiple locations for easy accessibility and backup purpose which means that each record that is created in Salesforce is stored at muliple data centers across the globe.
Is Salesforce free?
Salesforce does not offer a free version of their software, so users have to choose between the different pricing plans.
What is Shopify?
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell at physical locations with Shopify POS.
What exactly does Shopify do/offer?
Shopify is a wholesome commerce platform that lets you start, grow, and manage an online business. Shopify store owners can also sell in physical locations using Shopify POS, our point-of-sale app and accompanying hardware. If you’re a Shopify merchant with both an online and physical presence, your inventory and stock get synced so you can manage your store(s) from one account, on any device.
Does Shopify allow hosting?
With Shopify, web hosting is included. All Shopify plans include web hosting as a part of the package.
Does Shopify let you use your own domain?
In order to use Shopify, you’ll need to purchase or own a domain name and set up web hosting. You can either register your domain name through Shopify or purchase it from another provider. Hosting can be provided by Shopify or another provider.
Is Shopify free?
Shopify is not free to use. But you can get started with Shopify on their 14-day free trial. During the trial, you can build your store and make it available to the public. After That you can choose between four different subscription plans.