Akeneo was founded in 2013 as an open-source PIM. Today, Akeneo is headquartered in Nantes, France, with offices worldwide including the USA, UK, Spain, Germany, Italy, and Australia. Akeneo employs over 250 members of staff and provides services to over 550 customers, including Shop.com, Midland Scientific, and Fossil.

Since its inception, Akeneo has been recognized on several occasions for a variety of accolades, including being named on the Deloitte Technology Fast 500 EMEA list for 2017, and being recognized as a leader in product information management applications on an IDC Marketscape report in 2019.

Salesforce offers companies feature-packed solutions with a focus on powerful AI. While they offer a comprehensive e-commerce solution with their Commerce Cloud, they still have some catching up to do when it comes to some of the interfaces. For example, microservices are being introduced, but are not yet ubiquitous.

Formerly known as Gladson, over the years, Chicago-based Syndigo has bolstered its positioning in the PIM landscape through various acquisitions. These included acquiring Edgenet, Kwikee, and, in one of the more recent incorporations, Riversand, which has equipped Syndigo with even more powerful product data and content management solutions.

Syndigo was a new entrant in the 2021 Forrester Wave. Syndigo operates globally and serves more than 1,750 retailers and distributors along with over 12,000 manufacturers. Their clients operate in a wide variety of markets, including health and beauty, automtovie, apparel, groceries, and home improvements.

Akeneo adopts and API-first approach. Akeneo’s website states that, as well as being high-performing, their containerized architecture follows industry standards and best practices. Akeneo offers extensive documentation on-site to guide customers through using APIs. As with their microservices, Akeneo’s App Store relies on APIs to connect to available extensions, and allows companies and clients to provide their own extensions via API. Both REST and Events APIs are utilized.

With Salesforce, pre-configured API connections to 3rd party apps (e.g. ERP systems, inventory systems, accounting systems etc.) are not available. Due to their acquisition of the API platform Mulesoft and their very own tech infrastructure, Salesforce offers several APIs. Most are REST standard.

Syndigo’s API connections have improved greatly in recent years, with the vendor offering various exposed RESTful APIs which enable efficient connections and data management. Syndigo’s APIs utilize HTTPs requests, JSON structure, and queries using Postman application.

Although Akeneo does not directly mention composability in their offering, it is clear through their implementation of several features, such as their App Store and scalability offered through their SaaS models, that a level of composability can be achieved. Their offering of many other pre-built integrations with vendors in a range of fields further adds to the ability to customize Akeneo’s platform.

For functionality beyond standard integrations, additional coding is required. All customizations must be done in collaboration with existing features e.g. those delivered by salesforce.

Syndigo offers a strong ecosystem and various software partners. This has been corroborated in various reports from analyst groups such as Forrester. However Syndigo would benefit from partnering with a broader set of retailers and building out more “close the loop” analytics. Syndigo is still catching up to peers in areas such as governance and support and integrations. Syndigo customer’s can utilize its integrated Content Experience Hub, which allows them to publish sydicate, manages, and audit content across the world’s largest trading network of brands and recipients.