Compare E-Commerce models.

Our scoring process is applied and objectively evaluated according to strengths and weaknesses.

Compare vendors based on the five dimensions of the Composable Agility Score. Freely choose the solutions you want to compare to get an easy overview of their capabilities. You can adjust your selection at any time or click on any solution to read a more detailed explanation of their CA Score.

How easy is it to quickly and scalably build the individual solutions you need for your business using the application? See also: Best of Breed versus Best of Suite.
How well can a cloud application be broken down into its individual parts and used? The best solutions can be combined based on specific customer requirements.
How well can this application be connected and controlled via standardized applications? A functional API interface is able to interact with any other software.
How natively can this application be operated in the cloud (updates, backup, porting)? An ideal cloud solution is available everywhere, accessible at any time, highly secure, flexible and agile.
How independent can the application be from the end user’s interface (desktop, mobile, on the go…)? A functional solution is able to operate with any frontend.
Headquartered in Boston, USA, Salsify has grown from strength to strength since its inception in 2012. Securing a Series F funding round in April 2022, Salsify’s total funding to date amounts to $452.6 million. Overall Salsify has had 12 investors, including Permira and TPG.

Focusing largely on allowing their customers to gain success on the “digital shelf”, Forrester’s Q2 2021 PIM Wave named Salsify a leader and a “visionary and fast mover in the PIM space and commerce.”
Formerly known as Gladson, over the years, Chicago-based Syndigo has bolstered its positioning in the PIM landscape through various acquisitions. These included acquiring Edgenet, Kwikee, and, in one of the more recent incorporations, Riversand, which has equipped Syndigo with even more powerful product data and content management solutions.

Syndigo was a new entrant in the 2021 Forrester Wave. Syndigo operates globally and serves more than 1,750 retailers and distributors along with over 12,000 manufacturers. Their clients operate in a wide variety of markets, including health and beauty, automtovie, apparel, groceries, and home improvements.


In 2016, Salsify announced on their blog they were moving towards a Microservices architecture. Although they now speak of this very little on their own site and documentation, Salsify’s platform is created as a set of microservices. In 2018, Salsify co-founder and CMO Rob Gonzales wrote of how the company had broken up its original monolithic platform and converted it into containerized microservices. New features were then built as separate projects.
Syndigo’s acquisitions over past years have added to their microservices capabilities. Specifically, Syndigo’s acquisition of Riversand has assisted in Syndigo customers accessing microservices. In this way, Syndigo is approaching Mciroservices in a stable manner, similar to other vendors in the PIM landscape.


Salsify’s website offers a comprehensive API (Salsify Supplier Experience Management API Documentation) and webhook guide (Salsify Product Experience Management Developer Hub). Salsify supports both REST & GraphQL APIs. Salsify’s in-house team works directly with retailers to guide the creations of APIs. Some of the API integrations Salsify offers includes Accenture, Adobe, and Walmart.
Syndigo’s API connections have improved greatly in recent years, with the vendor offering various exposed RESTful APIs which enable efficient connections and data management. Syndigo’s APIs utilize HTTPs requests, JSON structure, and queries using Postman application.

Cloud Native

Salsify is a completely cloud-based SaaS platform, compliant with SOC 2 Type 2, meaning customers can host all of their product data and information on the cloud and not on their own internal servers. New or updated functionalities are updated quickly with no downtime. Salsify has been a multi-tenant solution since its inception and offers no single-tenant option. Salsify’s utilization of cloud services provides adequate scalability for companies experiencing growth.
As a multi-platform SaaS solution, Syndigo offers excellent cloud native capabilities. Their cloud native offering has expanded in recent years to include further capabilities via cloud, partly due to partnerships with companies such as Predica, Nexer, and Riversand.


Offering several customizable options, Salsify is, to a degree, a composable platform. Salisfy themselves, however, do not refer to themselves as composable, nor refer to many of their features as composable, specifically.
Syndigo offers a strong ecosystem and various software partners. This has been corroborated in various reports from analyst groups such as Forrester. However Syndigo would benefit from partnering with a broader set of retailers and building out more “close the loop” analytics. Syndigo is still catching up to peers in areas such as governance and support and integrations. Syndigo customer’s can utilize its integrated Content Experience Hub, which allows them to publish sydicate, manages, and audit content across the world’s largest trading network of brands and recipients.


In December 2020, Salsify launched its Commerce Experience Management (CommerceXM) platform. CommerceXM allows customers to optimize a growing number of digital touchpoints, including IoT devices, messenger apps, and voice enabled assistants.
Syndigo offers headless integrations, but only through third-party partnerships, including commerce platforms such as Spryker.


Having previously been a monolithic platform broken down into microservices and modules, Salsify offers much flexibility to customers. In addition, Salsify’s extensive API documentation and integrations allow customers to utilize a vast number of connections, including those which contribute to Salsify’s headless offering. With no downtime for upgrades and no hardware integrations to use their platform, Salsify could be described as cloud native, with this also offering exceptional advantages to companies looking to scale.
Syndigo’s acquisition of various companies and providers has, over the years, expanded their offering. They score particularly well in terms of being cloud native. Other benchmark criteria, such as offering microservices, have improved over time. Some of their more recent acquisitions may improve their services further.


Add vendors