Adobe Commerce was built on Magento and thus has a long history and widespread use in the market. The open-source version of the platform continues to exist under the name Magento 2. The managed enterprise version of Magento is now part of the Adobe Experience Cloud and can be combined with the various Adobe services.

Formerly known as Gladson, over the years, Chicago-based Syndigo has bolstered its positioning in the PIM landscape through various acquisitions. These included acquiring Edgenet, Kwikee, and, in one of the more recent incorporations, Riversand, which has equipped Syndigo with even more powerful product data and content management solutions.

Syndigo was a new entrant in the 2021 Forrester Wave. Syndigo operates globally and serves more than 1,750 retailers and distributors along with over 12,000 manufacturers. Their clients operate in a wide variety of markets, including health and beauty, automtovie, apparel, groceries, and home improvements.

Adobe Commerce generally offers the Magento web API framework, but it does not follow an API first approach. Magento built an online shop system with inseparable GUI, and the API layer was added later, which is inevitably represented in the architecture. Technically, these APIs follow most, but not all, modern industry standards.

Syndigo’s API connections have improved greatly in recent years, with the vendor offering various exposed RESTful APIs which enable efficient connections and data management. Syndigo’s APIs utilize HTTPs requests, JSON structure, and queries using Postman application.

Adobe or Magento Commerce is a monolithic platform that is deployed with all the features included, not just the ones required. It is not possible to decompose included features. The main possibilities for extension and customization are through third-party integrations from the large Adobe ecosystem, or through custom solutions, which are inevitably high-code developments requiring considerable resources.

Syndigo offers a strong ecosystem and various software partners. This has been corroborated in various reports from analyst groups such as Forrester. However Syndigo would benefit from partnering with a broader set of retailers and building out more “close the loop” analytics. Syndigo is still catching up to peers in areas such as governance and support and integrations. Syndigo customer’s can utilize its integrated Content Experience Hub, which allows them to publish sydicate, manages, and audit content across the world’s largest trading network of brands and recipients.