Compare E-Commerce models.

Our scoring process is applied and objectively evaluated according to strengths and weaknesses.

Compare vendors based on the five dimensions of the Composable Agility Score. Freely choose the solutions you want to compare to get an easy overview of their capabilities. You can adjust your selection at any time or click on any solution to read a more detailed explanation of their CA Score.

How easy is it to quickly and scalably build the individual solutions you need for your business using the application? See also: Best of Breed versus Best of Suite.
How well can a cloud application be broken down into its individual parts and used? The best solutions can be combined based on specific customer requirements.
How well can this application be connected and controlled via standardized applications? A functional API interface is able to interact with any other software.
How natively can this application be operated in the cloud (updates, backup, porting)? An ideal cloud solution is available everywhere, accessible at any time, highly secure, flexible and agile.
How independent can the application be from the end user’s interface (desktop, mobile, on the go…)? A functional solution is able to operate with any frontend.
Akeneo
8.3
BigCommerce
7.0
inriver
7.4
Salesforce
6.1
Salsify
8.1
Shopify
5.8
Akeneo was founded in 2013 as an open-source PIM. Today, Akeneo is headquartered in Nantes, France, with offices worldwide including the USA, UK, Spain, Germany, Italy, and Australia. Akeneo employs over 250 members of staff and provides services to over 550 customers, including Shop.com, Midland Scientific, and Fossil.

Since its inception, Akeneo has been recognized on several occasions for a variety of accolades, including being named on the Deloitte Technology Fast 500 EMEA list for 2017, and being recognized as a leader in product information management applications on an IDC Marketscape report in 2019.
BigCommerce is an Open SaaS e-commerce platform for B2B and B2C retailers. Founded in 2009 in Sydney, Australia, BigCommerce is currently headquartered in Austin, Texas, USA. As of August 2020, BigCommerce is a NASDAQ-listed company. BigCommerce offers four pricing plans; Standard, Plus, Pro, and Enterprise. In order to fully assess its capabilities, this evaluation is based on their Enterprise plan.
Founded in 2007 and headquartered in Malmo, Sweden, inriver has celebrated many milestones since their inception. Today, they have over 600 customers and 300 employees worldwide. Inriver offices are located in major global cities, including Chicago, Amsterdam, Berlin, London, Stockholm, and Manila.

Their technological developments over the years have also been recognized, with Microsoft Azure awarding inriver Partner of the Year in 2019.
Salesforce offers companies feature-packed solutions with a focus on powerful AI. While they offer a comprehensive e-commerce solution with their Commerce Cloud, they still have some catching up to do when it comes to some of the interfaces. For example, microservices are being introduced, but are not yet ubiquitous.
Headquartered in Boston, USA, Salsify has grown from strength to strength since its inception in 2012. Securing a Series F funding round in April 2022, Salsify’s total funding to date amounts to $452.6 million. Overall Salsify has had 12 investors, including Permira and TPG.

Focusing largely on allowing their customers to gain success on the “digital shelf”, Forrester’s Q2 2021 PIM Wave named Salsify a leader and a “visionary and fast mover in the PIM space and commerce.”
When Shopify first launched, it was the first e-commerce solution designed for small and medium-sized businesses. Since then, it has become one of the largest e-commerce platforms overall and has expanded to offer an enterprise solution known as Shopify Plus. Shopify Plus serves companies with high sales volumes and a need for more customization and multi-channel sales. Although the company is a market leader and certainly an e-commerce giant, it does have some weaknesses — in particular, the absence of microservices and the relative lack of customization options.
8.3
7.9Composability
6.4Head-
less
9.8Cloud
Native
8.5API
8.7Modu-
larity
7.0
5.8Composability
8Head-
less
8.7Cloud
Native
7API
5.3Modu-
larity
7.4
6.9Composability
6.3Head-
less
9.8Cloud
Native
6.2API
8Modu-
larity
6.1
5.8Composability
6.5Head-
less
7Cloud
Native
7.3API
3.9Modu-
larity
8.1
6.9Composability
6.8Head-
less
9.8Cloud
Native
8.5API
8.5Modu-
larity
5.8
5.9Composability
7.8Head-
less
6.8Cloud
Native
5.9API
2.6Modu-
larity

Modularity

8.7
5.3
8
3.9
8.5
2.6
Although Akeneo’s own website speaks little of microservices specifically, the Akeneo App Store allows customers to directly plug into third-party applications. Customers can access over 150 extensions and “connectors” to enhance their Akeneo PIM.
BigCommerce began operations as a monolithic platform, although in recent years it has focused more on a modular system/microservices. As BigCommerce is a SaaS platform, customers do not consume or interact with microservices directly. Instead, these are utilized behind the scenes for easier customer implementation.
Although inriver does not refer to microservices on their site, they do reference the many integrations available through their product. This “Integration Framework” allows customers to take inriver components and build new integrations and adapters. Integrations available include a range of commerce providers and PIM optimizers, among others.
The Salesforce Solution is not based on a modular system/microservices. It’s a monolith that is making an effort to modernize its offerings—which doesn’t change the origins and nature of its core architecture.
In 2016, Salsify announced on their blog they were moving towards a Microservices architecture. Although they now speak of this very little on their own site and documentation, Salsify’s platform is created as a set of microservices. In 2018, Salsify co-founder and CMO Rob Gonzales wrote of how the company had broken up its original monolithic platform and converted it into containerized microservices. New features were then built as separate projects.
Shopify is based on a monolithic SaaS system. Both Shopify and for Shopify Plus therefore do not offer a modular system/microservices. As a result, the platform received a microservice subscore of 2.6. Monitoring is also limited, with reports and dashboards focusing mainly on marketing and sales KPIs. Overall, Shopify’s monolithic approach results in limited flexibility and customizability.

API

8.5
7
6.2
7.3
8.5
5.9
Akeneo adopts and API-first approach. Akeneo’s website states that, as well as being high-performing, their containerized architecture follows industry standards and best practices. Akeneo offers extensive documentation on-site to guide customers through using APIs. As with their microservices, Akeneo’s App Store relies on APIs to connect to available extensions, and allows companies and clients to provide their own extensions via API. Both REST and Events APIs are utilized.
APIs via BigCommerce cover most use cases, but don’t offer full customizability. There are some areas where BigCommerce does not offer API coverage; however, because it is an Open SaaS platform, API coverage is fairly extensive.
Inriver is not API first, but includes APIs in some cases. Inriver’s community webpages include documents for developers in relation to their REST API, which launched in 2019, however, their documentation is more limited than that of other providers.
With Salesforce, pre-configured API connections to 3rd party apps (e.g. ERP systems, inventory systems, accounting systems etc.) are not available. Due to their acquisition of the API platform Mulesoft and their very own tech infrastructure, Salesforce offers several APIs. Most are REST standard.
Salsify’s website offers a comprehensive API (Salsify Supplier Experience Management API Documentation) and webhook guide (Salsify Product Experience Management Developer Hub). Salsify supports both REST & GraphQL APIs. Salsify’s in-house team works directly with retailers to guide the creations of APIs. Some of the API integrations Salsify offers includes Accenture, Adobe, and Walmart.
Meanwhile, there are a variety of APIs for different purposes, including: Storefront, Admin and Partner. Although primarily focused on the frontend, the APIs are well documented and conform to modern standards (all APIs are available in GraphQL, only the Admin API supports REST). However, configurability or extensibility is very limited, resulting in a sub-score of 5.9.

Cloud Native

9.8
8.7
9.8
7
9.8
6.8
Not all of Akeneo’s products are cloud native, with the vendor’s standard PIM hosted on-premises. Akeneo’s Enterprise Edition may be either PaaS or SaaS, but their Growth Edition is only available as a SaaS platform. Akeneo’s cloud offering is multi-tenant and utilizes the Google Cloud platform.
Being an Open Saas platform, BigCommerce scores highest for being cloud native.
Multi-tenant SaaS solution, which means it is completely scalable. Inriver utilizes Microsoft Azure as its cloud provider.
Salesforce offers a cloud-native solution. It mainly uses AWS and offers a very solid infrastructure. Updates can be done seamlessly for end-users, although there can be issues with elasticity, e.g. scalability.
Salsify is a completely cloud-based SaaS platform, compliant with SOC 2 Type 2, meaning customers can host all of their product data and information on the cloud and not on their own internal servers. New or updated functionalities are updated quickly with no downtime. Salsify has been a multi-tenant solution since its inception and offers no single-tenant option. Salsify’s utilization of cloud services provides adequate scalability for companies experiencing growth.
Shopify is a pure cloud SaaS with multi-tenant operation. It is based on two different services, one on the Google Cloud Platform, the other on Amazon Web Services. However, customers do not benefit from the full range of capabilities offered by cloud-native solutions. While Shopify uses it for its SaaS stack, it is not available for custom projects.

Composability

7.9
5.8
6.9
5.8
6.9
5.9
Although Akeneo does not directly mention composability in their offering, it is clear through their implementation of several features, such as their App Store and scalability offered through their SaaS models, that a level of composability can be achieved. Their offering of many other pre-built integrations with vendors in a range of fields further adds to the ability to customize Akeneo’s platform.
Although some aspects of the BigCommerce platform lend themselves well to scalability, composability is not something that was originally built into BigCommerce’s offering.
Although several blog posts from inriver show the provider’s understanding of composability and its importance in businesses of the future, the vendor itself does not mention much on its site regarding its own steps towards composability. However, their integrations and cloud native services are clearly a step towards creating a composable product.
For functionality beyond standard integrations, additional coding is required. All customizations must be done in collaboration with existing features e.g. those delivered by salesforce.
Offering several customizable options, Salsify is, to a degree, a composable platform. Salisfy themselves, however, do not refer to themselves as composable, nor refer to many of their features as composable, specifically.
Shopify’s biggest advantage in terms of compatibility is that it can connect with other third-party solutions, such as payment service providers (PSPs) or product information management (PIM). However, external PSPs may incur additional fees and are only possible with low-code solutions. The frontend can be customized to some extent, but to add backend functionality, store operators must use integrations from the Shopify app store.

Headless

6.4
8
6.3
6.5
6.8
7.8
Akeneo offers connections with vendors in other industries, such as Salesforce Commerce Cloud or Spryker, to create headless user experiences.
BigCommerce scores well for Headless overall, with its presentation layer decoupled from the front-end commerce engine. Partly because it has incorporated so many APIs, BigCommerce can be seen as a truly headless solution.
Inriver uses connections via third-party providers to offer headless experiences. The inriver Integration Framework (IIF) allows for extensions with other providers to create a headless set up.
Salesforce is not headless; backend and frontend are not decoupled. Therefore, it allows you to work with a page designer solution, which is designed to give merchants more control over templates and content. It comes with a powerful AI-powered personalization feature and, thanks to the acquisition of the PWA service Mobify, it also delivers an out-of-the-box PWA platform. Salesforce does expose APIs and offers a headless CMS, but that didn’t change the underlying architecture of the core platform. It is still not microservice-based.
In December 2020, Salsify launched its Commerce Experience Management (CommerceXM) platform. CommerceXM allows customers to optimize a growing number of digital touchpoints, including IoT devices, messenger apps, and voice enabled assistants.
Shopify Plus, the enterprise solution, offers a decoupled headless solution that enables multi-channel and omnichannel sales. In the process, there are predefined front-ends and a large number of third-party integrations. However, the end-to-end customer experience cannot be fully customized. Overall, Shopify receives a score of 7.8 for the headless features.

Bottomline

8.3
7.0
7.4
6.1
8.1
5.8
Akeneo scores high overall, particularly for it’s API first and cloud native approaches. Their microservices are also expanding and improving, which, overall, adds to their ability to offer composability. Customers should adequately assess which Edition of Akeneo’s products they need to ensure they receive the features they most require.
As an Open SaaS platform, BigCommerce scores highest for being cloud native. This means that customers benefit from automatic and seamless updates. However, BigCommerce scores lowest for microservices. Although microservices are available, neither developers nor users can interact with them directly. BigCommerce also does not score highly in composability, since it was originally created as a monolithic platform. Although they are adding additional microservices to their offering and their headless options offer a certain level of decoupling and flexibility, improvements in this area will help to create a modern, flexible e-commerce experience.
Inriver is taking many steps towards modernizing its offering. However, it is not the most advanced provider out there when looking at the benchmarks above particularly available microservices and APIs.
Salesforce offers a robust solution with some unique functionality like powerful AI. Due to the many acquisitions, it feels a bit patched together — they mean that ecommerce is not Salesforce’s main area of focus. Salesforce is known as a global company and benefits from other Salesforce acquisitions and products. As one of the largest known monoliths, Salesforce is trying to modernize step by step especially with regards to microservices.
Having previously been a monolithic platform broken down into microservices and modules, Salsify offers much flexibility to customers. In addition, Salsify’s extensive API documentation and integrations allow customers to utilize a vast number of connections, including those which contribute to Salsify’s headless offering. With no downtime for upgrades and no hardware integrations to use their platform, Salsify could be described as cloud native, with this also offering exceptional advantages to companies looking to scale.
With a SaaS approach and some APIs, it’s easy for customers to build their business through Shopify. While the platform offers more customization and multi-channel options, it is still based on a monolithic architecture. In particular, the limitations caused by the limited API layer (especially on the backend) and the lack of microservices mean that customers with more complex requirements may not be able to build the solutions they need.

FAQ

What is BigCommerce?
BigCommerce is a NASDAQ-listed e-commerce platform provided as software-as-a-service for retailers. The company’s platform includes online store creation, search engine optimization, hosting, marketing, and security for businesses of all sizes.
Who uses BigCommerce?
Tens of thousands of B2B and B2C companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Sony, Vodafone and Woolrich.
Is BigCommerce good for e-commerce?
BigCommerce is a renowned e-commerce builder, providing high scalability for online stores. It has more built-in sales tools than most of its competitors, and combines these features with SEO and multi-channel integration.
What code does BigCommerce use?
BigCommerce uses programming languages like PHP, Python, Java, and Ruby. BigCommerces default presentation framework is SCSS Framework Citadel, which is built on top of Foundation v5. 5.3 (Foundation v6. x not currently supported).
Is Big Commerce free?
BigCommerce free plan can be selected for a period of one month from the date of activation (the “Offer”). The free Offer period applies only to base monthly subscription fees and does not apply to other services or products. After one month you need to upgrade to a subscription plan.
What is Salesforce?
Salesforce is a cloud computing software as a service (SaaS) company that specializes in customer relationship management (CRM). The software has become the number one for customer success and helps businesses track customer activity, market to customers and many more services.
What does Salesforce do/offer?
Salesforce lets you efficiently unify different principal functions of your business so you can achieve customer success. You can sell, provide service, market, collaborate, know your customers, and build apps on a single platform.
How does Salesforce architecture work?
Salesforce has a multilayer architecture; it contains a series of layers situated on top of each other. In the multilayer Salesforce architecture, the users are at the topmost layer.
Does Salesforce store data in a cloud?
Salesforce is a cloud platform and hence all the data stored in Salesforce is stored in cloud. Like Google, AWS and Microsoft, Salesforce has multiple data centers across the globe where this data is actually stored. All of these data is stored at multiple locations for easy accessibility and backup purpose which means that each record that is created in Salesforce is stored at muliple data centers across the globe.
Is Salesforce free?
Salesforce does not offer a free version of their software, so users have to choose between the different pricing plans.
What is Shopify?
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell at physical locations with Shopify POS.
What exactly does Shopify do/offer?
Shopify is a wholesome commerce platform that lets you start, grow, and manage an online business. Shopify store owners can also sell in physical locations using Shopify POS, our point-of-sale app and accompanying hardware. If you’re a Shopify merchant with both an online and physical presence, your inventory and stock get synced so you can manage your store(s) from one account, on any device.
Does Shopify allow hosting?
With Shopify, web hosting is included. All Shopify plans include web hosting as a part of the package.
Does Shopify let you use your own domain?
In order to use Shopify, you’ll need to purchase or own a domain name and set up web hosting. You can either register your domain name through Shopify or purchase it from another provider. Hosting can be provided by Shopify or another provider.
Is Shopify free?
Shopify is not free to use. But you can get started with Shopify on their 14-day free trial. During the trial, you can build your store and make it available to the public. After That you can choose between four different subscription plans.